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Loris Suter

French web designer, app maker and content creator

Loris Suter (born 17 February 1998) is a French web designer, app maker and content creator. A self-taught web designer, he worked in agencies before setting up on his own in 2023 with a public challenge to earn 25,092 € in five months [5]. Since 2025 he has documented, mostly on Instagram, his attempt to rebuild his life around small daily habits, through the Project50 and his own 7x7jours challenge [18][21]. He describes his goal as living in a peaceful relationship with time, money and energy [28].

Early life and education

Suter was born on 17 February 1998, the same day as Michael Jordan, a coincidence he joked about on his 23rd birthday [1]. He grew up in Alsace, near the Swiss border. He studied in marketing schools but says he learned the core of his trade, web design, on his own from YouTube videos, without a diploma to attest it [4]. In October 2019 he moved to Strasbourg [3].

Instagram and modelling (2017–2022)

His first Instagram posts, from October 2017, are travel and fashion photographs taken in New York, Miami and the Bahamas. In April 2019 he announced a strict diet and training plan with the stated aim of becoming a model [2]. Between 2019 and 2021 he published sponsored posts for hair and clothing brands [33][34]. He later described this period as one in which he showed an image rather than himself.

Web design and the 25,092 € challenge (2022–2024)

After about five years of practice in agencies and on his own, Suter spent roughly eighteen months on unemployment benefits, which he used to travel and study other ways of working [5]. On 1 December 2023 he opened a micro-enterprise and announced a public challenge: earning 25,092 €, the French median net annual salary, before his benefits ended on 4 May 2024 [5]. He chose holiday cottages (gîtes) as his niche [4], published 24 designs and videos in 24 days [6] and said he had more than 16,000 Instagram followers in January 2024 [7].

He reported 10,000 € earned in two months in March 2024, mostly through word of mouth [8]. One client from this period, a luxury chalet rental in the Alps, chose its name, Horizon Blanc, in five minutes during their first meeting; Suter cites it as an example of fast decision-making [10]. On 28 June 2024 he announced that he had failed, with 15,000 € of revenue in six months, and admitted he had been ashamed to say so. In the same post he calculated a net income of about 2,225 € a month, above the median salary he had targeted [9].

Break and rebuilding (2024–2025)

Suter published almost nothing for the following six months [11]. According to him, he moved back in with his mother from September 2024 to June 2025, without work and with very low self-esteem [12]. In January 2025 he wrote that he wanted Instagram to become "a platform for my former and future self" [11]. He took a part-time physical job, which he credits for walking more and relieving the financial pressure [13][12], and began training at home with kettlebells [14]. He also cut back sharply on alcohol and nights out [15]. In May 2025 he reviewed a drone in a paid partnership with DJI [17]. In June 2025 he moved near the Swiss border, a change he says made him want to become better [16].

Project50 and 7x7jours (2025–2026)

On 13 November 2025, finding that he had reached none of his goals for the year, he counted 50 days left before 2026 and started the Project50, a challenge created by another creator [18]. He relaunched his Substack newsletter at the same time and promised a weekly letter, but published two [15][20]. He completed the challenge on 2 January 2026 with 50 videos in 50 days, "50 times more" than in the whole previous year [19].

On 7 January 2026 he launched his own challenge, 7x7jours: seven daily habits for 49 days across three pillars, body, mind and money [21]. During it he learned to code rather than rely only on no-code and AI tools [22][23]. The series ended on 25 February 2026, which remains his last Instagram post to date [12].

Van (2026)

Suter announced in February 2026 that he was buying his first van in order to be "always freer" [24]. According to him, he bought it in March 2026 and spent the following months working on it.

Projects

  • 7x7jours: the challenge turned into a web app that generates a 49-day plan of habits [29].
  • Everydays Athletes: an online kettlebell club with short timed workouts [30].
  • Flowspaces: places to live, work and meet in Basel [31].
  • Creator Journal: his newsletter, published on this site since October 2026, when lorissuter.com replaced his former WordPress site.

Working method and views

Suter defines a goal as "an identity plus a simple action": a blogger is someone who writes and publishes regularly [20]. He favours systems over motivation, removing friction from good habits and adding it to bad ones, and working on one project at a time [32]. He says he long ran away from structure before finding that it made him calm [27].

Personal life

Suter practises kettlebell training daily and road cycling. He has written openly about having spent his life avoiding his emotions, which he links to a need to please [25]. In December 2025 he finished a book for the first time since high school, reading ten pages a day [26].

Timeline

DateEventRef.
17 Feb 1998Born[1]
30 Oct 2017First Instagram post
Apr 2019Announces his aim of becoming a model[2]
Oct 2019Moves to Strasbourg[3]
c. Nov 2022Starts about 18 months on unemployment benefits[5]
1 Dec 2023Opens his micro-enterprise and launches the 25,092 € challenge[5]
24 Dec 2023Completes 24 designs and videos in 24 days[6]
Mar 2024Reports 10,000 € earned in two months[8]
28 Jun 2024Ends the challenge at 15,000 € of revenue[9]
Sep 2024Moves back in with his mother[12]
c. Jan 2025Takes a part-time physical job and starts kettlebell training[13]
Jun 2025Moves near the Swiss border[16]
14 Nov 2025Starts the Project50 and relaunches his Substack[18]
7 Dec 2025Finishes his first book since high school[26]
2 Jan 2026Completes the Project50: 50 videos in 50 days[19]
7 Jan 2026Launches 7x7jours[21]
25 Feb 2026Day 49 of 7x7jours, last Instagram post to date[12]
Mar 2026Buys a van
Oct 2026Relaunches lorissuter.com and the Creator Journal

References

  1. Loris Suter, « 23. Mon âge aujourd'hui… », Instagram, 2021-02-17.
  2. Loris Suter, « Cette semaine j'ai commencé une nouvelle diète… », Instagram, 2019-04-16.
  3. Loris Suter, « Nouvelle vie strasbourgeoise ! », Instagram, 2019-10-08.
  4. Loris Suter, « J'ai l'objectif, comment j'y arrive ? », Instagram, 2023-12-07.
  5. Loris Suter, « 5 mois pour faire 25k€. Jour 1 », Instagram, 2023-12-01.
  6. Loris Suter, « Bonjour et bienvenue, je suis pareil. », Instagram, 2023-12-22.
  7. Loris Suter, « Vous êtes ici pour me voir faire 25k en 5mois », Instagram, 2024-01-10.
  8. Loris Suter, « 10000€ en 2mois… », Instagram, 2024-03-16.
  9. Loris Suter, « J'ai pas réussi. », Instagram, 2024-06-28.
  10. Loris Suter, « Si t'es perfectionniste comme je le suis… », Instagram, 2026-02-18.
  11. Loris Suter, « Une année sans partager sur les réseaux… », Instagram, 2025-01-04.
  12. Loris Suter, « Cette phrase me marque. », Instagram, 2026-02-25.
  13. Loris Suter, « Marcher, encore une chose simple… », Instagram, 2026-01-19.
  14. Loris Suter, « Ça va faire 1an que j'ai commencé… les Kettlebells », Instagram, 2025-12-30.
  15. Loris Suter, « Il n'est pas trop tard pour faire le premier pas », Substack, 2025-11-14.
  16. Loris Suter, « Rappel à moi-même : déménager m'a changé. », Instagram, 2025-12-03.
  17. Loris Suter, « DJI m'a envoyé son dernier drone… », Instagram, 2025-05-30.
  18. Loris Suter, « Hier, en rangeant mon bureau plein de post-it… », Instagram, 2025-11-14.
  19. Loris Suter, « 50 jours 50 vidéos. », Instagram, 2026-01-02.
  20. Loris Suter, « Comment je transforme mes objectifs en actions », Substack, 2025-12-05.
  21. Loris Suter, « Je lance mon challenge perso : 7x7JOURS », Instagram, 2026-01-07.
  22. Loris Suter, « En réalité j'ai noté comme habitude… créer une app », Instagram, 2026-01-19.
  23. Loris Suter, « Je suis en train d'apprendre le code… », Instagram, 2026-01-29.
  24. Loris Suter, « L'année s'est terminée dans un bon flow… », Instagram, 2026-02-06.
  25. Loris Suter, « Pour une raison que je ne comprends pas encore… », Instagram, 2025-12-01.
  26. Loris Suter, « JOUR 24/50 : c'est le nombre de jours… pour finir ce livre », Instagram, 2025-12-07.
  27. Loris Suter, « J'ai longtemps fui les cadres. », Instagram, 2026-02-22.
  28. Profil Substack, Substack, 2026-11-09.
  29. 7x7jours, 7x7jours.com, 2026-11-09.
  30. Everydays Athletes, everydaysathletes.com, 2026-11-09.
  31. Flowspaces, flowspaces.app, 2026-11-09.
  32. Loris Suter, « Je ne sais pas par quelle urgence… », Instagram, 2026-01-09.
  33. Loris Suter, « Fait intéressant (ou pas)… », Instagram, 2019-02-02.
  34. Loris Suter, « Cocktail Greencosy », Instagram, 2021-05-29.

External links

This page is maintained by its subject. Sources are his own publications unless stated otherwise; figures are as reported on the cited date.